As it prepares for its return to service beginning July 25, 2021, Norwegian Cruise Line, the innovator in global cruise travel announced the premiere of EMBARK – The Series, a docu-series chronicling the brand's highly anticipated comeback. Experience the interactive Multichannel News Release here. The first of five episodes will premiere on April 15, 2021. EMBARK – The Series is part of the Company's EMBARK with NCL editorial content platform which will deliver rich content.
With its first episode, Great Cruise Comeback, the new docuseries chronicles the relaunch of the brand's 17-ship fleet. The episode focuses on the ongoing measures for a healthy and safe return to sailing, including unscripted conversations with executive leaders including Norwegian Cruise Line Holdings' President and CEO Frank Del Rio and President and CEO of Norwegian Cruise Line Harry Sommer.
The first episode provides an exclusive look at the brand's preparations for its return to service, including technology designed to enhance the embarkation process, how the brand's shipboard crew and entertainers have been managing over the last year, and how this temporary pause has affected small businesses and valued partners, including Miami-based distillery Wynwood Brewing Company.
The nearly 30-minute episode will stream live at www.ncl.com/embark and on Facebook, with a live pre-show conversation and Q&A session featuring Sommer and NCL Executives and Team Members at 7:30 p.m. ET on April 15, 2021. EMBARK Spotlights: Following the popular Choir of Man: Live from London and NCL: Live from Broadway virtual performances, which aired in late 2020 and reached nearly 900,000 viewers, EMBARK Spotlights focus on the extraordinary offerings and experiences available across the NCL fleet.
EMBARK Stories: Depicting authentic, vignette-style reflections from the faces and voices of the brand, including global crew, executives, partners and guests, EMBARK Stories bring the brand's greatest strength – its people – right to viewers. The Company engaged the Emmy Award-winning production team at VIVA Creative to produce the platform content, adhering to strict COVID protocols in place at the time of filming to capture timely conversations and behind-the-scenes footage. Where travel restrictions exist, local film crews were engaged, and virtual interviews conducted.